What color is

a startup

Electric blue 36%

What color is a startup? Asked about 63 colors one at a time, Jev said “a startup” is most likely Electric blue (36%), followed by Neon purple (29%) and Grass green (28%). It answered yes to 0 of the 63. In character it reads as bright, temperate, lively and emotionally neutral.

Jev's answer

We asked Jev 63 yes-or-no questions: does this color belong to “a startup”? These are the probabilities it answered yes. It said yes to 0.

  1. Electric blue36%
  2. Neon purple29%
  3. Grass green28%
  4. Gold23%
  5. Neon green23%
  6. Steel blue23%
  7. Charcoal22%
  8. Tangerine22%
  9. Amber21%
  10. Sky blue21%
All 63 colors
  1. Ink black19%
  2. Sunflower19%
  3. Cobalt19%
  4. Slate gray18%
  5. Silver18%
  6. Blood red18%
  7. Lime18%
  8. Teal18%
  9. Ice blue18%
  10. Navy18%
  11. Midnight18%
  12. Scarlet17%
  13. Bubblegum pink17%
  14. Rust17%
  15. Caramel17%
  16. Emerald17%
  17. Terracotta16%
  18. Lemon16%
  19. Turquoise16%
  20. Violet16%
  21. Indigo16%
  22. Crimson15%
  23. Hot pink15%
  24. Copper15%
  25. Butter yellow15%
  26. Forest green15%
  27. Cornflower15%
  28. Amethyst15%
  29. Snow white14%
  30. Magenta14%
  31. Mustard14%
  32. Mint14%
  33. Sage14%
  34. Powder blue14%
  35. Coral13%
  36. Sepia13%
  37. Moss13%
  38. Aqua13%
  39. Bone white12%
  40. Sand12%
  41. Cream12%
  42. Blush12%
  43. Lilac12%
  44. Aubergine12%
  45. Peach11%
  46. Chocolate11%
  47. Olive11%
  48. Lavender11%
  49. Plum11%
  50. Salmon10%
  51. Dusty rose10%
  52. Taupe9.0%
  53. Mauve9.0%
Signature

One color for “a startup”: a perceptual blend of Jev's leading answers.

Character

Four more questions, each answered as a probability over five levels.

Light2.8/4
darkbright
Warmth1.9/4
coldhot
Energy3.0/4
stillwild
Mood2.5/4
somberjoyful

A Startup color palette

Browse the atlas

How it works

  1. You type a phrase. A word, a feeling, a place, a memory — anything up to 60 characters, in any language.
  2. Jev answers 67 questions at once. Jev is a “System One” model from TypeSafe AI. It doesn't write sentences; it returns calibrated probabilities. For each of 63 named colors it tells us how likely that color belongs to your phrase, and it rates the phrase on light, warmth, energy and mood.
  3. We paint the probabilities. The strongest colors get the most room; the motion follows the energy score; the text flips dark on bright fields. Every number on the page is Jev's raw answer. Nothing is hand-picked.